How to fundraise in the US
Published
Apr 18, 2025
Topic
Founders Journey
Post Written by Vasily Alekseenko
2 weeks ago, we hosted an incredible masterclass on fundraising in the US, featuring Valerie Bertele from Yellow Rocks. If you missed it, don’t worry—we recorded the session, and it’s now available for everyone to watch! 🎬 Watch the Masterclass
Here are some key takeaways and tips from Valerie’s masterclass that will get you excited to dive into the video:
Key Insights:
First-Generation Family Offices: Valerie highlighted why first-generation family offices are your best bet for raising investments. These investors have a more personal connection to their money, making them more flexible and approachable.
Follow Up Relentlessly: Persistence is key in the US venture scene. Valerie stressed the importance of following up, even if you don’t get a response immediately. Investors want to see that you’re a hustler who can close deals and negotiate effectively.
Timing is Everything: Understanding the US funding calendar can significantly improve your chances of success. Valerie shared that April, May, August, and September are prime times for closing deals due to tax returns and budget planning.
Must-Know Tips:
Build Long-Term Relationships: Don’t just aim for a quick investment. Cultivate long-term relationships with investors, as they can provide support beyond just financial backing.
Be Honest and Transparent: Always be upfront with your investors. If they find out you’ve misled them, you’ll lose their trust forever.
Network in the Right Places: Know where to find your investors. Valerie mentioned key spots like coffee shops around Sand Hill Road and Presidio in San Francisco, where you’re likely to bump into VCs.
Practical Advice:
Keep it Simple: When pitching, make sure your business idea is easy to understand. Focus on who you are, what you do, and what you need.
Know Your Metrics: Be prepared to discuss key startup metrics like monthly revenue growth and burn rate. Investors want to see that you understand your business inside out.
Leverage Your Network: Use your connections strategically. A warm introduction from a mutual contact can make all the difference.
Valerie’s insights are a goldmine for anyone looking to break into the US market. Whether you’re a seasoned founder or just starting out, this masterclass is packed with valuable information that can help you succeed.
👉 Watch the Full Masterclass Here
Stay tuned for more exciting events and updates. And remember, Valerie will be back in London in September for another masterclass. If you’re interested in joining, drop me a message!
Happy fundraising! 🚀
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