Post Written by Vasily Alekseenko

A strong personal brand is a powerful asset. It opens doors, leads to valuable connections and partnerships, and ultimately generates revenue for your business.

However, building a personal brand is notoriously challenging and time-consuming. If it were easy, everyone would be doing it. I've been working on mine day in and day out for over a year now.

But, like everything in life, there’s a flip side to the benefits of having a strong brand and being recognizable. The flip side is the immense effort required to build and maintain your brand, and the risks involved. It takes forever to build a good reputation, but it can be ruined in a day. I've seen more examples of this than I'd like, and I can't help but feel sorry for those whose reputations were destroyed overnight by a single mistake.

If you're ready to embrace the good, the bad, and the ugly of personal branding, here are my essential steps to get there:

1. Collaboration and Partnership: The more you work with others, the faster your brand will grow—provided you do your job well and don't try to take advantage of others. See this as a long-term game, beyond immediate benefits. Remember, people talk. Do a great job, and you'll be recommended. Do a poor job, and you'll be blacklisted.

2. Take Meetings: Every conversation is an opportunity. In the beginning, it might feel like a waste of time, and you might attract the wrong crowd. There will be a lot of time-wasting conversations, and you might be taken advantage of, but stick to your part, and it will pay off. Any bad experience is a ground for learning. Over time, you'll learn to see through the noise.

3. Be Consistent: A social media presence pays off, but you have to be consistent. It takes time for it to work and for people to start associating you with what you do, but it works. It’s a hard job, but it’s worth it. Keep pushing and don’t give up. Try to find joy in it, so it doesn't feel like a daily annoyance.

4. Be Transparent: It’s important to be as honest as you can about what you do if you're building in public. Whether good or bad, honesty and transparency about wins and challenges bring people closer to you and your brand.

5. Don’t Be Greedy: This applies to any partnerships you form. Being fair and recognizing the effort of others who support you will take you a long way. My partnerships often start with a 50/50 split, even if I know I might contribute more.

6. Do Things for Others First: Personal branding is often about collaborations and support. Before you get others to support and help you, support and help them first. Make it easy for them to say yes to you when you need their help later.

7. Be Grateful: Whether someone supports your social media post, says a good word for you, introduces you, or volunteers to help you, a sincere thank you can move mountains.

8. Keep Pivoting and Perfecting: It might take a while before you figure out your personal brand and how people react to it. None of us is one-sided, and there are always more aspects of our personality and expertise we can show. Keep trying new things and see how the audience reacts. Eventually, you'll find it.

9. Authenticity is King: Being real online is not easy, as people build their own picture of who you are based on what they see. But being real is key. Don’t delegate this to AI or personal assistants, as the audience will feel the difference eventually.

10. Sell Yourself and Your Values Every Time: Every time you post, talk to someone, or work with someone, it’s your opportunity to further establish your brand in the minds of others. Sell your vision and your values each time you have an opportunity.

11. Be Prepared to Be Disliked or Misunderstood: Not everyone will like you, and that's okay. Not everyone will get you or what you do, and that’s fine. Focus on those who do understand you, as your personal brand is targeting them.

12. Don’t Be a Dick: If your online persona doesn't match who you are in real life, it will eventually kill your brand. Don’t be a jerk to people, followers, partners, or customers. As I said, people talk, and soon everyone will know.

A personal brand can give your business an unfair advantage, help you raise investments, and sign new clients, but it’s also a very unstable substance to handle. Do you really want it? I think you should try. You miss 100% of the shots you don’t take.

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