Post Written by Vasily Alekseenko

Building a startup is tough, and there’s no shortcut to success. But Sam Altman*, one of the leading voices in entrepreneurship, shares practical advice that can drastically improve your odds. Here’s a breakdown of his recommendations:

1. Build a Product People Love

   The single most important factor for startup success is creating a product that’s so good, people can’t stop talking about it. If your product makes users spontaneously tell their friends, you’ve done 80% of the work. Think about how you heard about Google or Facebook—it was likely from a friend raving about how amazing it was.

2. Pick a Market with Exponential Growth

   Don’t just look at the market size today. Focus on markets that are about to explode. Early-stage markets that show signs of rapid adoption—like iPhone apps in 2008—often create massive opportunities. Learn to differentiate between real trends (high adoption and usage) and fake ones (lots of hype but little engagement).

3. Be an Evangelical Founder

   Every successful startup has a founder who passionately sells the vision. This person inspires the team, investors, and the public. Ambitious, organic visions attract talent and support. People want to work on startups that matter.

4. Build a Great Team

   Your team is your company. Look for optimists, action-takers, and problem-solvers who say, “I’ve got it.” Surround yourself with people who thrive under pressure and are willing to figure things out, even in the face of uncertainty.

5. Never Lose Momentum

   Startups are powered by momentum. Keep moving fast, achieving small wins, and maintaining a predictable rhythm. Momentum inspires your team and builds confidence.

6. Have a Competitive Advantage

   You need a long-term edge—whether it’s a network effect, a unique business model, or a monopoly in your niche. Successful startups plan for sustainable growth from the start.

7. Think Big

   Startups thrive in areas where big companies struggle:

   • Ideas that sound bad but are good: Startups can take risks big companies won’t.

   • Fast-changing markets: Agility is your advantage.

   • Platform shifts: Seize new opportunities, like mobile apps or AI, before big companies can pivot.

8. Traits of Successful Founders

   The traits of great founders:

   • Frugality: Use resources wisely.

   • Focus: Stay clear on your goals.

   • Obsession: Care deeply about your product.

   • Love: Be passionate about your mission.

The Bottom Line

Starting a startup isn’t easy—it’s a marathon that demands grit, adaptability, and relentless focus. But by following these principles, you can dramatically improve your chances of creating something truly impactful.

What’s your next move as a founder? 💡

*Watch full interview with Sam Altman here.

Subscribe to Rare Founders' for a weekly newsletter of handpicked startup events for founders and investors in London 📩 = https://rarefounders-newsletter.beehiiv.com/